Revolutionizing Healthcare: A Glimpse into Subsequent's AI-powered Motion Analysis
In the realm of health innovation, Subsequent is making waves with its non-invasive, AI-driven solutions for detailed human skeletal movement data collection. We sat down with CEO Dr. Manuel Stein to unravel the intricacies of Subsequent's groundbreaking technology that utilizes simple smartphone recordings to provide real-time analysis, benefiting patients in various areas such as neurological rehabilitation and home fitness. Join us as we explore the journey of Subsequent, from addressing a critical data gap in motion analysis to pioneering a cost-effective and globally unique approach that is transforming the landscape of healthcare analytics.
How would you explain your solution in three sentences to a professional colleague from the health sector?
"Subsequent stands for non-invasive, innovative AI methods with which detailed human skeletal movement data can be collected in real time from the simplest smartphone recordings and analyzed in a wide range of application areas (e.g. neurological rehabilitation, home fitness). Patients benefit from immediate, objective feedback in their everyday lives. Doctors can check and evaluate the effectiveness of prescribed therapeutic measures more specifically."
What problem motivated you to start the company?
"The vision of Subsequent is largely based on CEO Dr. Manuel Stein's PhD thesis at the University of Konstanz and his award-winning research activities over the past 9 years. As a data analyst, Manuel repeatedly encountered the problem that the desired, widespread data for the development of exciting motion analysis did not exist, and existing companies with the corresponding capabilities did not share data, thus actively blocking innovation."
How do you convince a pharmaceutical company, a health insurance company or another potential client to set up a pilot project with you?
"Subsequent requires neither cost-intensive sensors nor multi-camera infrastructures. Simple video recordings, such as those made by smartphones, are sufficient as a database. Using AI processes developed by us, the movement and position of both people and objects of interest are determined. Being able to carry out video-based tracking on this simple database is a major innovation. In our innovative process, the entire posture of a person is recorded in the form of a 3D skeleton model. The position of over 20 characteristic body parts (joints, eyes, head, shoulders, ...) is determined in real time. The use of the entire body posture enables new, previously unrealizable analyses, as for the first time parameters such as the alignment of the body, movement characteristics or the direction of gaze can also be recorded and taken into account in automatic analyses. Being able to carry out this skeletal analysis on the basis of simple video recordings represents a further innovation compared to our competitors and is a major advance on the usual 2D analyses that are the current market standard. It also eliminates the high initial acquisition costs for stationary measuring devices. Furthermore, we enable a worldwide unique, automatic & intuitive display of analyses in the original video recordings."skeletal analysis on the basis of video recordings
Who are your current customer (groups) and who do you want your potential customers to be?
"The establishment of Subsequent as a digital start-up ensures the extensive and long-term scaling of business ideas (real-time skeleton and object recognition as well as automatic, individualized analyses) in numerous fields of application. Currently, we are mainly developing individualized and tailor-made solutions for our project partners and customers in the B2B sector, but in the future we will also offer more and more direct and cost-effective solutions in the B2C health sector."
Where do you see yourself in 3 years and how can 5-HT support you?
"Subsequent is currently in final discussions and test runs with large companies, for example in the multimedia and automotive sectors. In the coming years, Subsequent will invest more and more in the development of generalized smartphone apps for the simple evaluation of movements and is happy about the networking and cooperation with 5-HT, because the health sector is an essential pillar in our plans for the future."CEO Manuel Stein with the founding team of Subsequent
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