In the early 2000s, many chemical companies started launching webshops, digital sales platforms for B2B buyers. Decisions were easily made from the top-down and because plenty of companies were already equipped with a large number… Weiterlesen
Mit dem vom Bundestag am 7. November 2019 verabschiedeten Gesetz für eine bessere Versorgung durch Digitalisierung und Innovation“ (Digitale-Versorgung-Gesetz – DVG) ist erstmalig eine Verordnung von Apps auf Rezept möglich. Aber welche Apps gibt es… Weiterlesen
Companies that have not had a market need or internal push to overhaul their business models over the last century are finding it difficult to retroactively make up for this time now. Technology is everchanging… Weiterlesen
Many chemical companies are trying to cope with growing B2B customer demand. Some are responding by running trial-and-error approaches; others are applying a more conservative, academic method; and still others are waiting and watching what… Weiterlesen
The chemical industry is the only one which is named after a natural science where it has its roots. No wonder that science played a major role in this industry which is still one of… Weiterlesen
Bezugnehmend zu dem Artikel von Siegfried Hofmann, welcher am 22.08.2019 im Handelsblatt erschienen ist. Er verweist auf eine Studie „Innovationsindikatoren Chemie 2019“, die das ZEW – Leibniz-Zentrum für Europäische Wirtschaftsforschung in Mannheim und das Center… Weiterlesen
Customer relationships in the chemical industry are usually long-lasting; you don’t see customers come and go, as you might in other sectors. They’re also built on personal relationships, designed by people for people. Because of… Weiterlesen
Having worked for a long time in the chemical industry and dealing every day with its customers, I know how difficult it is to understand the impact of new buzzwords and to find ways to… Weiterlesen
Hubs und Allianzen unterstützen auf dem Weg zu Industrie 4.0 Der digitale Wandel zwingt Politik, Industrie und Gesellschaft zum Umdenken, in allen Bereichen. Und natürlich wollen alle davon profitieren. So kann der digitale Wandel auch… Weiterlesen
There is an ongoing debate in the blockchain space around what the “killer app” will be (*groan*) and who will ultimately drive blockchain’s adoption – consumers or enterprise. I’ve attended multiple panels recently where the… Weiterlesen
