Wesley – Your Everyday Missed Opportunity
Today, I want to take you on a journey. Imagine you work for a chemical company that produces products in large quantities. The things that matter the most to you are quality, producing at full… Weiterlesen
The 20-Year-Old Web Shop: Standard Solution, Please
In the early 2000s, many chemical companies started launching webshops, digital sales platforms for B2B buyers. Decisions were easily made from the top-down and because plenty of companies were already equipped with a large number… Weiterlesen
Endlich ein Überblick über Gesundheits-Apps mit digimeda
Mit dem vom Bundestag am 7. November 2019 verabschiedeten Gesetz für eine bessere Versorgung durch Digitalisierung und Innovation“ (Digitale-Versorgung-Gesetz – DVG) ist erstmalig eine Verordnung von Apps auf Rezept möglich. Aber welche Apps gibt es… Weiterlesen
Cars instead of horses: Listen to the customer’s voice to exceed expectations
Companies that have not had a market need or internal push to overhaul their business models over the last century are finding it difficult to retroactively make up for this time now. Technology is everchanging… Weiterlesen
Infinite Skills Create Miracles
Many chemical companies are trying to cope with growing B2B customer demand. Some are responding by running trial-and-error approaches; others are applying a more conservative, academic method; and still others are waiting and watching what… Weiterlesen
Chemicals – A Mature Industry goes digital
The chemical industry is the only one which is named after a natural science where it has its roots. No wonder that science played a major role in this industry which is still one of… Weiterlesen
Kommentar zu „Investoren scheuen die Risiken der Chemie“ aus dem Handelsblatt
Bezugnehmend zu dem Artikel von Siegfried Hofmann, welcher am 22.08.2019 im Handelsblatt erschienen ist. Er verweist auf eine Studie „Innovationsindikatoren Chemie 2019“, die das ZEW – Leibniz-Zentrum für Europäische Wirtschaftsforschung in Mannheim und das Center… Weiterlesen
OMG! Another Customer-Centricity Project?!
Customer relationships in the chemical industry are usually long-lasting; you don’t see customers come and go, as you might in other sectors. They’re also built on personal relationships, designed by people for people. Because of… Weiterlesen
Experience Management In The Chemical Industry
Having worked for a long time in the chemical industry and dealing every day with its customers, I know how difficult it is to understand the impact of new buzzwords and to find ways to… Weiterlesen
Ökosysteme zur digitalen Transformation
Hubs und Allianzen unterstützen auf dem Weg zu Industrie 4.0 Der digitale Wandel zwingt Politik, Industrie und Gesellschaft zum Umdenken, in allen Bereichen. Und natürlich wollen alle davon profitieren. So kann der digitale Wandel auch… Weiterlesen
