Beginning in March 2020, social distancing measures imposed to prevent the spread of COVID-19 forced millions around the world to adjust to a new norm: working and studying from home. Students and educational systems are… Read more
Digital technologies can be a key driver for shaping a sustainable future As a result of the Corona crisis, we recognized that digitization is essential for our everyday business. A functioning digital infrastructure and the… Read more
Today, I want to take you on a journey. Imagine you work for a chemical company that produces products in large quantities. The things that matter the most to you are quality, producing at full… Read more
In the early 2000s, many chemical companies started launching webshops, digital sales platforms for B2B buyers. Decisions were easily made from the top-down and because plenty of companies were already equipped with a large number… Read more
Companies that have not had a market need or internal push to overhaul their business models over the last century are finding it difficult to retroactively make up for this time now. Technology is everchanging… Read more
Many chemical companies are trying to cope with growing B2B customer demand. Some are responding by running trial-and-error approaches; others are applying a more conservative, academic method; and still others are waiting and watching what… Read more
The chemical industry is the only one which is named after a natural science where it has its roots. No wonder that science played a major role in this industry which is still one of… Read more
Bezugnehmend zu dem Artikel von Siegfried Hofmann, welcher am 22.08.2019 im Handelsblatt erschienen ist. Er verweist auf eine Studie „Innovationsindikatoren Chemie 2019“, die das ZEW – Leibniz-Zentrum für Europäische Wirtschaftsforschung in Mannheim und das Center… Read more
Customer relationships in the chemical industry are usually long-lasting; you don’t see customers come and go, as you might in other sectors. They’re also built on personal relationships, designed by people for people. Because of… Read more
Having worked for a long time in the chemical industry and dealing every day with its customers, I know how difficult it is to understand the impact of new buzzwords and to find ways to… Read more
