Category Industry Insights

Today, I want to take you on a journey. Imagine you work for a chemical company that produces products in large quantities. The things that matter the most to you are quality, producing at full… Read more

In the early 2000s, many chemical companies started launching webshops, digital sales platforms for B2B buyers. Decisions were easily made from the top-down and because plenty of companies were already equipped with a large number… Read more

Companies that have not had a market need or internal push to overhaul their business models over the last century are finding it difficult to retroactively make up for this time now. Technology is everchanging… Read more

Many chemical companies are trying to cope with growing B2B customer demand. Some are responding by running trial-and-error approaches; others are applying a more conservative, academic method; and still others are waiting and watching what… Read more

The chemical industry is the only one which is named after a natural science where it has its roots. No wonder that science played a major role in this industry which is still one of… Read more

Customer relationships in the chemical industry are usually long-lasting; you don’t see customers come and go, as you might in other sectors. They’re also built on personal relationships, designed by people for people. Because of… Read more

Having worked for a long time in the chemical industry and dealing every day with its customers, I know how difficult it is to understand the impact of new buzzwords and to find ways to… Read more

There is an ongoing debate in the blockchain space around what the “killer app” will be (*groan*) and who will ultimately drive blockchain’s adoption – consumers or enterprise. I’ve attended multiple panels recently where the… Read more